Prime Video unveiled the teaser on Christmas night during the broadcast of the Denver Broncos vs. Kansas City Chiefs game, giving fans a packed first look at the project that charts Madden’s remarkable rise from humble coaching beginnings to a Super Bowl-winning leader, beloved broadcaster, and cultural icon whose name would become synonymous with one of the most successful video game franchises in history.

In the brief trailer footage, Cage’s dramatic transformation into the larger than life Madden is front and center, highlighting the unique physicality and personality that made the NFL legend a household name.

Alongside him, Bale embodies the intense, enigmatic presence of Al Davis, promising a compelling dynamic at the core of the narrative.

The teaser also introduces key supporting figures, including John Mulaney as Trip Hawkins, the EA executive behind the Madden NFL video game phenomenon; Kathryn Hahn as Virginia Madden; Sienna Miller as Carol Davis; and Shane Gillis in a still undisclosed role, underscoring the film’s layered approach to Madden’s personal and professional story.

Directed and co written by Russell, known for Silver Linings Playbook and American Hustle, Madden blends sports drama with biographical depth, exploring not just gridiron triumphs but the larger cultural impact of its subject.

Set to premiere on Prime Video on Thanksgiving Day 2026, the film is already capturing attention for its bold casting and the way it aims to translate an iconic life to the screen.

Fans of both film and football have responded with widespread discussion about Cage’s portrayal and the movie’s tone after the teaser’s release, showing early enthusiasm and curiosity as the project continues toward its 2026 debut.