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    HomeSports“Why is he walking like that?”

    “Why is he walking like that?”

    Sports

    Published on

    On February 8, 2026, Joshua Hong from SEVENTEEN drew attention after being spotted at Super Bowl LX. The game took place in Santa Clara, where global figures gathered across industries. For the American-born singer, this marked a first visit to the event. Footage from the venue spread fast online after the NFL posted his entrance.

    However, much of the discussion centered on his entrance. Some viewers questioned his walking style, while others instead focused on how he gained access.

    “Why is he walking like that?😭😭,” an X user commented.

    Why is he walking like that?😭😭

    Comparisons were drawn to his appearance at the Golden Globe Awards, despite having no acting credits. This fueled claims of excessive industry reach. Accusations soon targeted HYBE, with critics alleging forced exposure.

    this man was in the Golden Globes Award even though he’s not an actor and now at the Superbowl???? like literally HOW AND WHY???!!! hybe is exploiting everything in the industry

    Hybe really hypes their artists, he’s walking like all eyes are on him when the Super Bowl is literally where the biggest global celebrities, athletes, & singers gather to watch the biggest game 😂

    He’s walkin like he ain’t know nothing when the company paid thousands for him to be there

    But fans pushed back quickly. Many pointed out that brand invitations are standard at major events. Several dismissed the payola claims as misplaced.

    Every time you speak on Joshua, he books a new job #joshuajobfulhong so the ones bothered in the quotes should focus on getting a job themselves, because it doesn’t look like they have any with how they’re always in his business…

    idiots in the qrts thinking this is hybe payola when hybe would never do sh*t for him has it never occurred to yall he’s there cs he was invited by a brand 😂😂😂

    losers who can’t even afford a ticket to watch a football game irl start rambling on and onnnn​what abt his way of walking. that’s just one of his daily ways of walking. only those with a self-righteous and jealous mindset would jump to conclusions about others

    Joshua Hong extends US push with Super Bowl debut

    Joshua Hong continued expanding his US visibility with a first-time appearance at the Super Bowl. The SEVENTEEN vocalist featured in official NFL content ahead of the championship game.

    “It’s my first time at the Super Bowl. So excited to be here,” the South Korean artist said in the clip, while also wishing both teams good luck.

    The event unfolded in San Francisco and drew celebrities including Travis Scott and Jay-Z. Hours earlier, fans noticed car selfies posted while heading to the stadium. Later footage showed the Los Angeles-born singer stepping onto the field at Levi’s Stadium. He wore a preppy outfit during the walkaround, but the specific brand details are not confirmed.

    Ahead of the game between the Seattle Seahawks and New England Patriots, Joshua was seen front row at Thom Browne’s show in The Legion of Honor in San Francisco. At the GQ Bowl event, Browne’s Fall 2026 collection featured a three-piece grey plaid suit worn by the singer. The tailored look balanced classic lines with modern styling.

    This followed a January milestone at the Golden Globe Awards. The K-pop idol became the first male K-pop idol on that red carpet. Backstage, his interactions included stars from Heated Rivalry.

    Joshua is working with United Talent Agency (UTA) as part of his U.S. expansion strategy. His acting opportunities are actively being pursued through that collaboration. The agency is helping him explore roles in film and television. Although no specific acting project has been officially announced yet.